I just finished up designing two direct mail pieces for Surge Screenprinting and Embroidery. The first was a folded piece promoting their new custom apparel stores, and the second was a flat postcard promoting custom branded winter gear. Probably the coolest part of both of these projects was that I was able to save Surge money on photography and illustration costs by utilizing Adobe Express’s generative AI text to image tool to create the icons and photography used on both of these pieces.
Folded mailer advertising custom apparel stores with no minimum order requirements. The smartphone image and the icons were generated using Adobe Express’s text to image AI tools.
Flat postcard mailer advertising custom branded winter gear. The photos on the front and back were generated using Adobe Express’s text to image AI tools. This allowed me to quickly and easily create a snowy Kentucky landscape photo in the middle of October when the temperatures were still in the mid 70s.